Approved first-party evidence · Updated July 28, 2026

SEO case studies with sources, windows, and limits.

Two named projects. Every public number is labeled by source and reporting context. Every study explains the system behind the result and what the observation cannot prove.

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Direct answer

What results can TheProjectSEO publicly show?

Expressway.PH had 49.2K estimated monthly organic traffic, 6.8K organic keywords, 3.4K AI Overview responses, and 2.4K ChatGPT responses in a July 2026 Ahrefs snapshot supplied by the project owner.

TaxCalculator.com.ph had 32.3K Google Search impressions and 335 clicks in the supplied three-month Search Console view as of July 2026. The site launched in June 2026, so the case reports an early baseline rather than projecting a mature growth rate.

These are owned projects and point-in-time observations. They are not average client results, audited revenue, controlled experiments, or promises that another site will achieve the same scale or timetable.

Approved studies

Search products built for different user tasks.

One is a broad, maintained transport information product. The other is a focused finance utility launched from a new-domain baseline. Their metrics should not be compared as if they represent the same product or reporting system.

Philippine transport publishing

Expressway.PH

Building a Philippine road-information source visible in Google and tracked AI responses

Headline observation

49.2K estimated monthly organic traffic

Reporting context: July 2026

Expressway.PH is a Philippine information product built around real driver tasks: expressway tolls, routes, exits, RFID systems, restrictions, traffic, and policy updates. A July 2026 Ahrefs snapshot supplied by the project owner showed 49.2K estimated monthly organic traffic, 6.8K organic keywords, 3.4K AI Overview responses, and 2.4K ChatGPT responses. These are point-in-time third-party observations, not audited revenue or a guaranteed client outcome.

Read the sourced case study

Philippine tax utility

TaxCalculator.com.ph

Growing a Philippine tax calculator from a clean Google Search baseline

Headline observation

32.3K GSC impressions in three months

Reporting context: July 2026

TaxCalculator.com.ph is a focused Philippine tax utility launched in June 2026. A Google Search Console performance view supplied by the project owner showed 32.3K impressions and 335 clicks over the selected three-month range as of July 2026. The result represents early Google Search exposure from a new-domain baseline; it does not establish revenue, completed tax filings, or a stable long-term growth rate.

Read the sourced case study

Publication standard

What must a public case study include?

A persuasive result still needs enough context for a reader to interpret it. These six checks control what enters the public collection.

Named project

The public page identifies the project instead of presenting an anonymous result that a reader cannot contextualize.

Permission or ownership

Only evidence approved for publication or belonging to a first-party owned project is included in the public case-study collection.

Metric definition

Traffic estimates, Search Console impressions, clicks, keywords, AI responses, citations, referrals, leads, and revenue are not treated as interchangeable.

Source and window

Every headline figure names its platform, reporting range or capture date, and whether it is first-party data or a third-party estimate.

Method and interpretation

The page explains the product or search problem, work performed, operating system, and narrow lesson supported by the observation.

Limitations

The study states what the result cannot establish, including causality, every user prompt, audited revenue, or a guaranteed client outcome.

Metric guide

Which SEO and AI-search metrics are comparable?

Most are not directly comparable. Each describes a different observation layer and requires its own source, denominator, and limitation.

Metric	What it can mean	What it does not mean by itself
Search Console impressions	Eligible result appearances recorded under Google Search Console reporting rules.	Visits, leads, revenue, unique people, or a guaranteed position.
Search Console clicks	Clicks from Google Search results recorded for the verified property and selected dimensions.	Engaged sessions, conversions, or revenue without additional analytics and attribution.
Estimated organic traffic	A third-party model based on observed keywords, positions, volumes, and expected clicks.	Exact first-party analytics sessions or Google-confirmed traffic.
Organic keywords	Queries observed for the domain inside the provider’s keyword database at the capture date.	Every query, stable rankings, commercial relevance, or traffic on its own.
Tracked AI responses	Responses associated with a domain or page in a provider’s sampled prompt and answer index.	Every real conversation, referral traffic, leads, source influence, or model-wide visibility.
AI referral sessions	Visits attributed to a recognizable assistant referrer under the analytics configuration.	All AI-assisted journeys, citations without clicks, or correct last-touch revenue attribution.

How we report

Observation before attribution.

Search performance can move because of technical releases, new pages, content changes, authority, brand demand, seasonality, product changes, news, competitor movement, tracking changes, or platform updates. A case study should not assign every change to the agency simply because the dates overlap.

We separate the observed metric from the interpretation, save baselines and captures, annotate important changes, and state the confidence that a particular intervention influenced the outcome. When the evidence only supports correlation, the page should say so.

What was removed

Pending client summaries are not public proof.

Eight draft client pages marked “pending approval” have been removed from public generation.
Confidential client, CRM, pipeline, implementation, and performance claims are not used to inflate the public portfolio.
The collection no longer claims a client count, industry count, quarterly intake limit, or proposal turnaround that has not been verified for publication.
New studies will enter the collection only after the project name, evidence, source, reporting window, interpretation, and limitations are approved.

Frequently asked questions

How should you evaluate these results?

FAQ

SEO case-study questions

They are the two projects for which the owner has approved the name and supplied public evidence. Previous draft pages referenced active client work still marked pending approval; those pages have been removed from generation and redirected or allowed to retire. A smaller verified collection is more useful than a larger collection of unsupported claims.

They are first-party projects owned and operated by the project owner. That gives permission to publish the supplied snapshots, but it does not turn a third-party estimate into first-party analytics or make the result representative of client engagements.

No. The projects differ in product usefulness, market, competition, domain history, sources, authority, implementation, maintenance, and measurement. The methodology can be applied to another situation; the outcome and timetable cannot be promised.

The project owner asked for the pages to be built before the final high-resolution captures are ready. Each empty slot specifies the approved tool view, selected metric, date range, crop, and context that should be preserved. It does not display simulated evidence.

The method can include versioned prompt cohorts, platforms, markets, repeated observations, brands, citations, sources, factual accuracy, answer position, sentiment where appropriate, and recognizable referral traffic. Each measure has limitations, and synthetic prompts are not presented as a complete record of real user behavior.

TheProjectSEO will not disclose confidential client metrics, CRM data, technical findings, or unpublished commercial information without permission. A proposal can explain the relevant methodology and approved evidence without using another client’s private data.

Continue evaluating

Review the method and commercial model.

The case studies show observations from two owned projects. The methodology explains how work is researched, implemented, and verified. Pricing explains the $3,500 monthly starting point, scope variables, and boundaries.

Our methodology

SEO pricing

Build your baseline

Measure your search system before promising an outcome.

Share the site, market, commercial goal, current data, and implementation constraints. We will identify the evidence needed for a responsible opportunity and scope.

Search and AI-answer baseline
Opportunity, constraint, and implementation review
Sources, measurement definitions, and limitations stated upfront